Categories

SALES PROMOTION
Product or Service Sales Presentation
1A. Catalog
1B. Sales Kit or Product Info Sheets (See
definition for clarification.)
1C. Printed Newsletter
1D. Menu
1E. Campaign
Packaging
2A. Single Unit
2B. CD, DVD, VHS or Cassette
2C. Campaign
Point-of-Purchase (POP)
3A. Counter Top, or Attached
3B. Free-Standing
3C. Trade Show Exhibit
3D. Campaign (2–4 of categories 1A–3C)
4. Audio/Visual Sales Presentation

COLLATERAL MATERIAL
Stationery Package
5A. Flat Printed or Multiple Process
Annual Report
6A. Less than four-color
6B. Four-color
Brochure
(See definition for clarification)
7A. Less than four-color
7B. Four-color
7C. Campaign
Publication Design (Magazine or Book)
8A. Cover
8B. Editorial Spread or Feature (One editorial
spread or feature per entry)
8C. Series (Covers or spreads or features)
Poster
9A. Single
9B. Campaign
Special Event Material
10A. Card
10B. Invitation
10C. Announcement
10D. Campaign

DIRECT MARKETING
Single (Either B2B or Consumer)
11A. Flat
11B. 3-D
Campaign
12A. Flat
12B. 3-D/Mixed
Specialty Advertising
13A. Apparel
13B. Other Merchandise

OUT-OF-HOME
Outdoor Board
14A. Flat
14B. Extension/Dimensional
14C. Other (Electronic, Digital, Moving,
Animated and or Super-sized, etc.)
Vehicle Graphic
15A. Company Identification
15B. Wrap
Mass Transit
16A. Interior
16B. Exterior
16C. Shelter
Site
17A. Interior
17B. Exterior
Campaign
18. Out-of-Home Campaign
19. Out-of Home, Self-promotion

NON-TRADITIONAL
ADVERTISING
(See definition for clarification and
submission requirements.)
20A. Single
20B. Campaign

CONSUMER OR TRADE
PUBLICATION
Fractional Page
21A. Less than four-color
21B. Four-color
Full Page
22A. Less than four-color
22B. Four-color
Spread, Multiple Page or Insert
23A. Less than four-color
23B. Four-color
Campaign
24A. Less than four-color
24B. Four-color
Magazine Self-Promotion
(Consumer or Trade Publications)
25A. Single
25B. Campaign

NEWSPAPER
Fractional Page
26A. Black and White
26B. Color (any color besides black)
Full Page
27A. Black and White
27B. Color (any color besides black)
Spread or Multiple Page
28A. Black and White
28B. Color (any color besides black)
Newspaper Specialty Advertising
29A. Single Insert (of any type)
29B. Poly Bag/Wrapper
Campaign
30A. Black and White
30B. Color (Any color besides black)
Newspaper Self-Promotion
31A. Single
31B. Insert
31C. Campaign

INTERACTIVE MEDIA
Web Sites, B-to-B
32A. Flash
32B. HTML/Other
Web Sites, Consumer
33A. Flash
33B. HTML/Other
Online
34A. Banners/Pop-Ups
34B. E-Mail/E-Cards
34C. Micro or Mini site
34D. Online Games
34E. Online Newsletter
34F. Podcasts
34G. Mobile Marketing (Text Messaging)
34H. Internet Commercials (Run on the
Internet only)
34I. Webisodes
35. Web/Online Campaign (2–4 of the above)
Interactive Multimedia (CD/DVD)
36A. B-to-B
36B. Consumer
36C. Interactive Multimedia Campaign

RADIO
Local (one metro)
37A. :30
37B. :60 or more
38. Campaign
Regional/National
39A. :30
39B. :60 or more
40. Regional/National Campaign
Radio Self-Promotion
41A. Single
41B. Campaign

TELEVISION (TV)
Local (one DMA)
42A. :15 or less
42B. :30
42C. :60 or more
43. Campaign
TV Self-Promotion
44A. Single
44B. Campaign
Regional/National TV, Single Spots
Consumer Products
45A. Automotive (vehicles only)
45B. Apparel & Jewelry
45C. Health, Beauty & Pharmaceuticals
45D. Food
45E. Alcoholic Beverages
45F. Non-Alcoholic Beverages
45G. Retail Products
Consumer Outlets
45H. Retail Stores
45I. Restaurants
45J. Supermarkets/Food Stores/
Convenience Stores
45K. Retail Dealers
45L. Online Retail Sites
Consumer Services
45M.Media
45N. Travel / Tourism
45O. Entertainment / Lotteries
45P. Retail
45Q. Communications
45R. Professional Services
45S. Healthcare Services
45T. Corporate/Institutional
45U. Energy/Utilities
45V. Advocacy
Regional/National TV Campaign
46A. Consumer Products (45A – 45G)
46B. Consumer Outlets (45H – 45L)
46C. Consumer Services (45M – 45V)
47. Infomercials
Cinema Advertising
48A. Movie Trailers
48B. In-theatre Commercials or slides

MIXED MEDIA
(Cross Platform) Campaign
49. B-to-B, Local
50. B-to-B, Regional / National
51. Consumer, Local
52. Consumer, Regional / National

ADVERTISING FOR THE
ARTS & SCIENCES
Collateral
53A. Stationery Package
53B. Annual Report
53C. Brochure/Sales Kit
53D. POP or POS Materials (Other than Posters)
53E. Poster
53F. Newsletter
53G. Cards, Invitations or Announcements
(Special Event Material)
Print
54A. Magazine
54B. Newspaper
Broadcast/Electronic
55A. TV
55B. Radio
55C. Audio/Visual
55D. Interactive
56. Out-of-Home
57. Non-Traditional (See definition
for clarification)
58. Direct Marketing, Specialty Items
Campaign
59A. Single Medium Campaign
(for categories 53–58)
59B. Mixed/Multiple Media Campaign
(for categories 53–58)

PUBLIC SERVICE
Collateral
60A. Stationery Package
60B. Annual Report
60C. Brochure/Sales Kit
60D. POP or POS Materials (Other than Posters)
60E. Poster
60F. Newsletter
60G. Cards, Invitations or Announcements
(Special Event Material)
Print
61A. Magazine
61B. Newspaper
Broadcast/Electronic
62A. TV
62B. Radio
62C. Audio/Visual
62D. Interactive
63. Out-of-Home
64. Non-Traditional (See definition
for clarification)
65. Direct Marketing, Specialty Items
Campaign
66A. Single Medium Campaign
(for categories 60–65)
66B. Mixed/Multiple Media Campaign
(for categories 60–65)

ADVERTISING INDUSTRY
SELF-PROMOTION
Creative Services and Industry Suppliers
(Agency, Design Studio, Freelancer, Graphic
Designer, Interactive Developer, Paper
Companies, Printers, Advertising Specialty
Companies, Color Separation Houses,
Photographers, Video/Film and Audio
Production Houses, etc.)
67A. Collateral (brochures, posters, etc.)
67B. Stationery Package
67C. Print
67D. Newsletter
67E. Broadcast
67F. Interactive
67G. Out-of-Home
67H. Non-Traditional (See definition
for clarification)
67I. Direct Marketing, Specialty Items
67J. Cards, Invitations or Announcements
(Special Event Material)
68. Ad or Marketing Club
69A. Single Medium Campaign
(for categories 67 & 68)
69B. Mixed/Multiple Media Campaign
(for categories 67 & 68)

ELEMENTS OF ADVERTISING
70. Logo
Illustration
71A. Single
71B. Illustration Campaign
Photography
72A. Black and White
72B. Color
72C. Digitally Enhanced
72D. Photo Campaign
73A. Animation or Special Effects (Video, Film)
73B. Animation or Special Effects (Internet)
Sound
74A. Music Only
74B. Music with Lyrics
74C. Sound Design
75. Cinematography

99. Orlando Sentinel Spec Ad
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