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When Larry Profancik says he sees things, we take him
seriously. Because as the Vice President, Executive
Creative Director of PriceWeber, his visions have been key
to our agency’s success – all except that Loch
Ness
Monster thing. Anyway, “Pro” has been with the agency for
over 30 years. He has been a major creative force on such
accounts as Korbel Champagne, Bolla Wine, Finlandia,
Canadian Mist, Maybelline, Yardley, Louisville Gas &
Electric and Mercedes-Benz of North America.
He has
led or worked on branding and rebranding assignments in
nearly every area of service business, such as: healthcare,
financial, food, hospitality, engineering, legal,
architectural and consumer energy, in addition to his
experience in entertainment, sports marketing and consumer
package goods.
Aside
from having visions, “Pro” is an insanely hyperactive
BrandManiac. He has been honored with myriad regional,
national and international awards, among them Clios, Addys,
Andys, CA, New York Festival and Graphis. Also a very
active member of the local advertising community, he has
served as President of the Creative Communicators of
Louisville, President and Chairman of the Board of the
Advertising Federation of Louisville, Governor and Chairman
of the Board of the AAF 5th District and board
member of the American Advertising Federation.
Some Honors & Affiliations
*Past Board Member | American Advertising Federation
*Past Governor | 5th District American
Advertising Federation
*Past Chairman | Advertising Federation of Louisville
*Past President | Advertising Federation of Louisville
*Board Member | Advertising Federation of Louisville
*Past Chairman | Art Directors Club of Louisville
*Member/Judge | International Academy of the Visual Arts
*Honorary Member | Art Directors Club of Indiana
Marquis Who's Who in Advertising 1990
*Past Board Member | Art Center Association | Louisville KY
Some Awards
*Medallion Award | Camp Quality (a camp for children with
cancer)
*Distinguished Service Award | Epilepsy Association of
Greater Louisville
*Distinguished Citizen Award | Mayor Sloane | Louisville KY
*Silver
Medal Award | American Advertising Federation
*Graphis
Annual & Graphis Packaging |Zurich, Switzerland
*Art
Direction & Design Awards | Communication Arts Magazine
*The Art Annual | International Exhibition of the Media Arts
New York Art Directors Club Awards
*Gold
& Silver | The New York Festival Awards
*EFFIE
Awards | The New York American Marketing Association
*Gold
& Silver | Chicago Art Directors Club Awards
*Gold & Silver | Dallas/Fort Worth Art Directors Club Awards
*Louie Awards | Advertising Federation of Louisville
*ADDY Awards | American Advertising Federation
*Gold & Silver | TIA Awards
*Gold Award | Society for Technical Communication
*Creativity
Awards | Art Direction Magazine
*Webby
Awards | International Academy of Digital Arts & Sciences
*Gold
& Best of Category | The
*International
Web Page Awards
*International
AME Award | American Marketing Effectiveness
*Gold
& Silver | The Mobius Advertising Awards
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