Rules & Guidelines

Rules & Guidelines -  PDF

How To Enter
Visit Enter The Addys login as an entrant.  Review the categories list to find where our work should compete and follow the simple drop down menus to enter your information.  Be sure to credit the members  of your creative team for proper recognition. Submission of entries acknowledges the right of the AAF to use them for publication, exhibitions and marketing of the ADDY® show.  All entries become property of the competition and will not be returned.  Do NOT submit original or irreplaceable artwork.

Deadlines
Entry Day is Friday, January 11th, 2008 from 9:00 am - 6 pm at Full Sail - Building B.  No late entries will be accepted.

Eligibility
All work entered in the ADDY® competition must first have appeared in the media between January 1 and December 31, 2007.  With the exceptions of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business (excluding student entries).

Geographic Considerations
Entries may be entered into to only one local ADDY® Awards competition, which is determined by the location of the company at which the work was created.  In addition, the piece MUST be entered under the Geographic Considerations of the entrant.  In Elements of Advertising, entries may only be entered in the CBSA, DMA or MSA in which it was created, not by the agency using the element.  If an affiliated completion a does not exist in the CBSA, DMA or MSA, the District will direct the entrant to the nearest affiliated competition.  Production partners may enter work on behalf of the creative team.  In this case their address will determine which local competition the work is entered.

All Entries Must
Meet all eligibility and deadline requirements.  Be entered in the correct category and be correctly identified.  Include a complete and signed entry form.  Conform to defined submission requirements.  Conform to all copyright laws.

PDF On Disk Requirement
All printed and/or tangible entries must be accompanied by a CD-ROM containing a PDF of the submission.

This applies to entries as print ads, billboards, photographs, brochures, direct mail, stationary, etc.  For interactive submissions please include a PDF screenshot of the entry number assigned for that entry.

Use a separate CD-ROM for each single entry.  For campaign entries, include all components on one CD-ROM.  Write the entry number and title on the CD-ROM face with permanent, CD-safe pen.  DO NO affix labels to the actual face of the disk.

Forwarding of Winners
Only work that has won a Gold ADDY® or a Silver ADDY® will be eligible into the next level.

Auto-Forwarding
Entries that win a Gold ADDY® at the local show will be automatically forwarded to the District competition with fees paid by the local chapter.  Should the entry win Gold at the at the District level, it will be forwarded to the national competition with fees paid by the District.  If your entry is awarded a Silver ADDY® at the local or District level, you have won the right to compete at the next level of competition.

"Real" Advertising
 The expressed intent of the ADDY® Awards competition is to recognize and reward creative excellence in the legitimate everyday workplace of advertising.  All entries with the exceptions of Public Service Advertising. Advertising for the Arts and Industry Self-Promotion must have paid for creative services and media placement in the normal course of business.

"New" Creative
To qualify as new creative, the copy must be completely different from that used in any previous ads.  The same headline with different body copy does not qualify.  Changing dates, locations, times, savings, etc., does not qualify. The illustration or photography can be the same, buy the copy (thrust and content) must be new.  If questionable, the final decision rests with the local, district and ultimately the National ADDY® Committee (NAC).

Documentation
Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by his/her signature on the entry form to furnish the necessary documentation for review by the national ADDY® Committee.  Failure to do so can be grounds for disqualification without refund of entry fees.  Non-Traditional Advertising entries MUST be accompanied by proof of usage.  Include a short paragraph describing the event or how the entry appeared.

Entry Submission and Identification
Mounted entries are no longer accepted.  Instead, physical entries must be placed inside an appropriately-sized envelope.  The NAC recommends transport, plastic envelopes.  Manila or white envelopes may also be used.
If transparent, plastic envelope is used insert the two copies of the entry form securely inside the envelope behind the physical entry.  The entry should be all that is seen.  Firmly affix the entry number to the BACK of the entry.
If a manila or white envelope is used, the entry number label should be attached to the back of the spray mount the entire entry form on the front of the envelope.  Insert a copy of the entry form inside the envelope.  If 3-D items should be place inside an envelope, as described above the entry number label should be securely attached to the bottom of the entry.  Insert two copies of the entry form inside the envelope.
If a 3-D item is over-sized and too large to fit inside an envelope, enclose the item inside an appropriately-sized box.  Secure the entry number to the top of the box in the upper right hand corner.  An entry number label should be affixed to the bottom of the piece for identification.  Spray-mount the entry form to the bottom of the entry form to the bottom of the box and place a second copy of the entry form inside.  Campaign entries may be handled in the same box and place a second copy of the entry form inside.  Campaign entries may be handled in the same manner as above, placing the campaign inside an appropriately-sized envelope.  Label each piece with an entry number on the back in the upper right hand corner.  Indicate on each label "1 of 2" or "2"of 2". etc.  Include an extra copy of the entry form inside the envelope.  All components of a Mixed Media campaign must be entered together in an appropriately sized envelope.  Label each component with an entry number and include the total components for each campaign (1 of 9, 2 of 9, 3 of 9, etc.) Firmly affix an entry form to the front of the envelope and place an additional entry form inside the envelope.  No information identifying the entrant should appear on the face of an entry.

Campaign Entries
A Single Medium Campaign is no less than two and no more than four total pieces in the entry.  A Mixed/Multiple Media Campaign has two or more executions spread over two or more media.  There must be a minimum of two media used, but no more than six.  There can be no more than four ads per medium with a maximum number of nine total pieces in the entry.

Broadcast, Audiovisual or Computer Presentation Entries

The only accepted format for video and
television entries is DVD. Be sure that
submitted DVDs will play on a consumer DVD player. If the entry cannot be played on a consumer DVD player, it is subject to disqualification. When a DVD contains multiple spots, as in a campaign, include a navigation tool. If the entry is a single spot or video, the DVD should be created to auto-play. Entries must be “viewing copy only” and contain no color bars, tones or slates. Audio CDs are the only accepted audio format. No AIFF, MP3, WMV or WAV files. Be sure that submitted Audio CDs will play on a consumer CD Player. Use a separate CD/DVD for each single entry. For campaign entries, include all components on one CD/DVD. Label each case with the entry number on the front right hand corner of the case. Place entries inside an appropriately sized transparent plastic envelope. Insert two copies of the entry form inside the envelope. Also, write the entry number and title on the CD/DVD face with permanent, CD safe pen. For campaign entries, indicate the number of spots in the campaign. DO NOT affix labels to the actual face of the CD or DVD. Video sales presentations and infomercial entries must submit an edited representative content up to NO MORE THAN 5 minutes in length.

Internet / Interactive Media
For Website and all online entries, submit the URL addresses. In addition, it is required that you submit a printed, 8.5 x 11” color screenshot of the homepage, pop-up banner, email, e-card, etc. and a CD (Mac OS or PC compatible) of the site/entry. Designate on the entry which OS is used. Place all of the entry into an appropriately sized envelope (or CD sleeve) and affix the entry number on the front of the CD case. Insert two copies of the entry form inside the envelope. The CD is to be used only in emergency situations when Internet access or unexpected hosting situations make viewing the actual site online impossible. Judging will be done online, using the URL whenever possible. URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. In the event that a site is database driven, please indicate this on the entry as explanation for lack of a CD being included. For Disk-Based Sales Packages, submit on CD/DVD. Do not submit executable files that will attempt to install a program on the judging computer(s). Executable files cannot be judged and will be disqualified without reimbursement of entry fees.

For an unabridged version of the official rules please refer to the PDF.