2008 ADDY Winner’s Book & Membership Directory
Ad Specs-Booklet
Trim Size = 8.5x11

Booklet Ad:	No Bleed	Bleed
1/8:	3.625 x 2.3125	-
1/4:	3.675 x 4.875	-
1/2 V:	3.675 x 10	4.365 x 11.25
1/2 H:	7.5 x 4.875	8.75 x 5.25
Full:	7.5 x 10	8.75 x 11.25
Web Ad:
Web Tile: 120 x 90 px

MATERIAL
(NOTE: ALL MATERIALS REQUIRE A PROOF)

Disks: CD-ROM, DVD
E-mail:
E-mail to ntrusty@darden.com. Contact Niki Trusty at 407.592.2002 so we are aware that a file will be arriving. Compress files
using StuffIt or ZipIt. E-mailed file sizes should not exceed 5MB. All e-mails should contain: comany name and a pdf proof.
FTP: Call Niki Trusty at 407.592.2002 for instructions.

File Formats (MAC) All Ads must be saved in CMYK:
Adobe InDesign® CS3 and below (include all fonts & images), Adobe Illustrator® CS3 and below (convert all fonts to curves & include all images), Adobe Photoshop® CS3 and below, Adobe Acrobat® PDF CS3 and below. PDF files must meet the following specifications: 300dpi downsampling, high image quality, all fonts embedded, CMYK, grayscale or bitmap images (no conversion to RGB).

File Formats (PC) All Ads must be saved in CMYK:
Ads created in PC applications must be converted to PDF, EPS or TIF. PDF: 300dpi downsampling, high image quality, all fonts embedded, CMYK or grayscale images (no conversion to RGB). EPS: text converted to curves and all images embedded or included. TIF: 300dpi; CMYK, grayscale or bitmap color mode. TIF not recommended for ads containing text smaller than 10 points.

Images:
TIF or EPS format. All images must be 300dpi, CMYK, bitmap, or grayscale modes. Images should be 133-line screen maximum, with a 280 maximum 4-color ink density. No RGB, or Index files.